Privacy Policy

Privacy Policy
Effective Date: 8th Jul, 2025
Business Name: Mx Lane Australia Pty Ltd (“we”, “us”, “our”)
Website: https://ebusinessmastery.com
Business Location: Victoria, Australia

1. Introduction

This Privacy Policy outlines how we collect, use, store, and disclose your personal information when you interact with our website and services. By using our website, you consent to the data practices described in this statement. This policy is written in compliance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

2. Who We Are

Mx Lane Australia Pty Ltd is the owner of the brand eBusiness Mastery, offering online training, coaching, and digital resources for Amazon sellers. We are committed to protecting your privacy and maintaining transparency about the data we collect.

3. What Data We Collect

We may collect the following types of personal information:

Identity Data: Name, username, or similar identifier
Contact Data: Email address, billing address, shipping address, phone number
Technical Data: IP address, browser type, time zone, device identifiers
Usage Data: Information on how you use our website, courses, and services
Communication Data: Emails, support requests, or form submissions
Transaction Data: Details about payments, purchases, and fulfilled services
Marketing Data: Preferences for receiving marketing from us or third parties

We do not collect sensitive data such as your religious beliefs, political views, health information, or biometric data.

4. How We Collect Your Data

We collect data through:

Forms filled out on our website
Course registration and checkout processes
Customer support communication
Cookies and analytics tracking
Email subscriptions
Third-party integrations (e.g., Stripe, LearnDash, MemberPress, FluentCRM, Vimeo)

5. Why We Collect Your Data

We use your personal data to:

Deliver and administer courses and coaching programs
Process payments and manage subscriptions
Send transactional and marketing emails
Provide customer support
Improve our website and services through analytics
Meet legal and regulatory obligations

6. Sharing Your Data

We share your data only when necessary, with:

Stripe for secure payment processing
LearnDash and MemberPress to manage your course and membership access
Vimeo to deliver video lessons
FluentCRM (or other email tools) for communication and automation
Web hosting providers (e.g., GoDaddy) and analytics services (e.g., Google Analytics)
Professional service providers (e.g., legal, accounting, IT support)
Government agencies or regulators when required by law

All third-party providers are required to safeguard your data and use it solely for the services they provide.

7. International Transfers

Some of our service providers are located outside of Australia. We ensure that any international data transfers comply with applicable Australian privacy laws, and we only work with third parties who maintain appropriate data protection safeguards.

8. Cookies & Analytics

We use cookies to:

Understand user behavior on our website
Save your preferences
Deliver targeted content and advertisements

You can modify your browser settings to refuse cookies. For full functionality of the site and services, we recommend enabling essential cookies. For full details, please refer to our [Cookie Policy].

9. Data Security

We implement robust security measures to protect your personal data from unauthorized access, misuse, or disclosure. Access is limited to employees and service providers who need the information to provide services.

10. Data Retention

We retain your data:

As long as your account is active
To comply with legal, tax, or accounting requirements (minimum 7 years)
For analytical and service improvement purposes in anonymized form

You can request deletion of your account and associated personal data at any time, subject to legal obligations.

11. Your Rights

Under the Australian Privacy Principles, you have the right to:

Access the personal information we hold about you
Request correction of inaccurate or outdated information
Withdraw consent for marketing communications
File a complaint with the OAIC if you believe your rights have been violated

To exercise your rights, email: support@ebusinessmastery.com

12. Marketing Communications

With your consent, we may send marketing messages via email or SMS. You can opt out anytime using the unsubscribe link or by contacting us directly.

13. Changes to This Policy

We may update this policy periodically. All changes will be posted on this page with an updated revision date. Continued use of the site constitutes acceptance of the updated policy.

14. Contact Us

Mx Lane Australia Pty Ltd
ABN: 14621967271

Email: support@ebusinessmastery.com

Business Address: Ground Floor, 470 St Kilda Rd, Melbourne, Vic 3004, Australia

Disclaimer: This website and its content do not guarantee income or results. We do not provide legal, financial, or tax advice. eBusiness Mastery is not affiliated with Amazon, Facebook, or any other third-party platform.